WASHINGTON - Abducted California based millionaire NRI Tushar Atre has been found dead inside his BMW car.

Atre, 50—owner of digital marketing company AtreNet Inc which caters to Silicon Valley corporate businesses—was kidnapped from his house around 3 am "during a crime" on Tuesday, the Santa Cruz county sheriff's office said, adding that he was last seen getting into his white BMW.

Sheriff's deputies said they responded to Atre's home in the 3000 block of Pleasure Point Rd. after receiving a 911 call from someone inside the residence that day who reported a home invasion and kidnapping. Deputies located the car on Tuesday afternoon in the Santa Cruz Mountains and found a body in the same location.

According to Cleveland, Atre was inside his home with several other people when multiple suspects broke into his house and abducted him in his girlfriend's white BMW. Someone in the house called authorities to report the abduction.

In addition to owning a marketing company for high tech business, Atre was also in the cannabis business, KION-TV reported. He was the owner of Interstitial Systems—a licensed cannabis manufacturer that operates out of a location on Fern street. — IANS