'We can go with smaller ensembles -- even 15 or 20 creations from a designer.'
'We are keeping the focus squarely on quality over quantity.'
'India Couture Week is, after all, about the best of the best,' FDCI Chairman Sunil Sethi tells Veenu Sandhu.
It is that time of year when Sunil Sethi finds himself being pampered by couture designers.
"It's the one time," he says, "when they jointly share my headaches."